I really wish I could help you but I had the same problem with my 10hp Tecumseh and it did it when it was new. Dealer tried just about everything he could think of. We never got it to start without starting fluid except when it was hot. He finally gave me 1/2 my money back on a new engine ( I did use it for a year) I bought a 14hp Kohler motor to replace it now this starts first or 2nd pull every time even at -20 degrees I have this motor on my generator. Good luck!!!!!!!!!!!!!!!!!!!